10 Email Marketing Stats You Need to Know in 2018 [Infographic]

Email marketing statistics

When your resources are limited, you want to be sure that you’re not wasting any of your precious time and money. But when it comes to marketing, your business can’t afford to ignore a tool as valuable as email marketing.

But with so many other ways to reach your customers, why should you be relying on email marketing anyway? Is it even worth it? In short: yes.

The impact of email marketing can do much more than just getting messages into inboxes. There’s a lot of buzz surrounding email marketing and its benefits, but what do the email marketing stats suggest? Well, the numbers say it all when it comes to proving the credibility of email marketing.

Here’s a list of interesting email marketing statistics that go to show just how valuable email marketing is.

1. The Widespread Usage of Email

email usage statistics

Email has made its way from being simple messages between academics to a global academic. In 2017, global email users amounted to 3.7 billion users (Statista, 2018). This figure is set to grow to 4.3 billion users in 2022 (Statista, 2018). That’s half of the world’s population. This statistic clearly shows that email marketing is an opportunity that you shouldn’t be missing out on. No matter how small your business is, you have the power to reach people through email marketing 24 hours a day, 365 days a year. This email marketing benefit of reduced time and effort can help you structure your email marketing strategy in a better way, and connect with your audience in an instant.

2. Emails Sent Daily

sent emails per day statistics

In 2017 alone, 269 billion emails were sent and received each day (Statista, 2018). That’s a staggering amount of daily emails. Not just that, but this figure is expected to increase to over 333 billion daily emails in 2022 (Statista, 2018). This email marketing statistic of 2018 will likely prove to you, that email marketing isn’t going anywhere soon. In fact, it’s growing.

Over the years many new forms of communication have emerged. Despite this emergence, email marketing has remained strong and is continuing to grow. With these email marketing stats in mind, it’s hard to ignore the potential of a great email marketing campaign.

3. Email Continues to Deliver a Strong Return on Investment

email marketing roi 2018

There’s no surprise that with the widespread popularity and indisputable benefits of email marketing, the return on investment is massive. A well-thought-out email marketing strategy will make you money. For every $1 you spend on emails marketing, you can expect an average return of $32 (DMA, 2018). There’s a tonne of email marketing benefits, but this one tops the charts for keeping your business steady and going.  

4. Email Marketing Helps to Grow Your Business

email marketing retention statistics

Email continues to be the main driver of customer retention and acquisition for small and midsize businesses. According to the data, 81% of SMBs still rely on email as their primary customer acquisition channel, and 80% for retention (Emarsys, 2018).

There might be a lot of talk about social media, and likes, shares, and tweets, but that doesn’t mean that email marketing is becoming any less valuable. Research findings from this study show that email marketing tops the chart in comparison to organic search, paid search, and social media when it comes to customers’ acquisition & retention. Not to say that Facebook isn’t important for your business, but if you’re looking for direct impact and reach, there’s no competition with email marketing.

5. Welcome Emails Have Great Potential

welcome email statistics

Open rates are one of the best ways to tell how well your email marketing strategy is performing. This shows how many people are opening your email. After all, who doesn’t want their email marketing campaign to work wonders. But what percentage of your audience even opens the emails that they get? Let’s talk stats. The average email open rate is 20.81% (MailChimp, 2018). On the other hand, the average open rate for a welcome email is 82% (GetResponse, 2017). You can use this to your advantage when you’re building your email marketing campaign for your growing audience. With such a high open rate for welcome emails, maybe you can slip in some useful information that you want your audience to know about in the welcome email that you send them.

6. Personalization Works Wonders For Email

email personalization statistics

As the previous stat shows, the average email open rate is 20.81%. But if you personalize your emails, you’ll start to see the incredible impact that personalization can have. Emails with personalized subject lines generate 50% higher open rates (Yes Lifecycle Marketing, 2017). So, a great email marketing tip would be to customize your greeting and subject line to include individual names when you send out emails.

7. The Power of Abandoned Cart Emails

abandoned cart email statistics

A lot of people put items in their online shopping cart, only to then leave without completing the purchase. Your business could work around this by sending abandoned cart emails, and retrieve your lost potential for transactions. The statistic is here to back this claim up. Sending three abandoned cart emails results in 69% more orders than a single email (Omnisend, 2018). This type of ecommerce email is one of the most effective for boosting revenue.

8. Interactive Emails Are the Way Forward

interactive email marketing statistics

Gone are the days where your email marketing campaign needs to be limited to a newsletter format. Marketers are looking for better engagement in the form of interactive content. Reports have shown that adding videos to your email can increase click rates by 300% (Martech Advisor’s 2017 data). That’s a shocking number. Marketers also tend to include sliders, collapsible menus, and GIFs to make their emails look better to customers.

9. Customers Like to Hear From You

promotional emails statistics

When looking at the frequency with which consumers would like to receive brand emails, 49% (Statista, 2017) of consumers said that they would like to receive promotional emails from their favorite brands on a weekly basis. This email marketing statistic is especially handy when you’re worrying about sending emails to your customers too often. Your audience likes to hear from you, and apparently, they’re happy to hear from you via email.

10. You Can Access a Mobile Audience 

emails opened on mobile statistics

There’s a high chance that most of your audience owns a smartphone. Why not let your email marketing campaign benefit from this. Marketers are always looking for ways to reach mobile users. The email marketing stat here says it all. When it comes to email marketing, 49% of all emails are opened on mobile devices (IBM, 2018).

If there’s one thing that these email marketing stats have brought forward, it’s that email marketing has stood the test of time. So if you’re looking to reach out to your audience, turn your audience into active customers, or improve your relation with your customers, email marketing has got you covered. If your business has its email marketing campaign figured out, give yourself a pat on the back, and consider yourself to be on the right track.

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