Quora has 200 million monthly users making it a great sales channel to tap into with your marketing. Quora is a platform where users can pose questions and others can answer. As a marketer, you can pose questions you’d like to know more about people within your market. You can also ask questions if you can’t find good content on a topic you want to write a blog post about. However, it’s also a great source of driving traffic. This isn’t necessarily the place to share your product links. But it’s a great place to share your blog content. And if you’ve read up on our section on retargeting, you’ll know how to monetize your free Quora traffic.
Quora Marketing Example: Oberlo has a Quora business page. On it, we answer any Oberlo related questions people may have. Several people at Oberlo engage on the platform as we all have different specialities where we can better help our users. If you have a co-founder or a small team of employees who specialize in different areas within your niche, have them all take part in your brand’s Quora marketing for an hour a day. If you’re ever stuck, while building your store, you can ask a question and someone on our team will repond to it on Quora. When looking at our Quora page, pay attention to how members of our team answer your questions. And pay attention to who’s answering your question. Marketing should never lie in one person’s hands, your whole company should be working together to help customers and promote your brand.
What is Quora?
Quora is a platform where people ask questions, that are open to answers from the community of Quora. It was co-founded in 2009 by Adam D’Angelo and Charlie Cheever. In the initial years it was mostly being used by people who were familiar with the Silicon Valley scene. However, in only a year it started getting recognized by a few news stories, and slowly started gaining popularity. You can use Quora to drive traffic to your ecommerce site, to understand topics better, and to familiarise yourself with issues that concern your brand or business.
The thread of Quora seems to be popular because of the user-generated content and the distinct mode of interaction. You can find all sorts of questions being answered on Quora, including categories such as travelling, journalism, finance, philosophy, and many more. Today, Quora is an open platform for people to ask all sorts of questions and receive all sorts of answers too.
What is Quora Digest?
Quora Digest is an email sent to you by Quora, which consists of questions and answers that Quora determines you to be interested in. These answers that you get are based on your interests, people you follow on Quora, and also popular or trending answers. Most people receive the Quora digest a few times per week, or some even receive it everyday. It’s loosely based on what Quora assumes that you will be interested in, if you’ve subscribed to it.
Quora digest questions are highly tailored to your interests on the platform. If you think you are receiving unrelated Quora questions and answers you can pay more attention to what you visit on the platform to understand why you receive this topics.
Why Should I Care About Quora?
It’s not unusual to see marketers using Quora to build their expertise on different subjects that relate to their business. With Quora, marketers get access to 200 million monthly visitors, which is a pretty great place to be when you’re talking about your business or activities that concern your business. There’s a possibility that your customers or target audience is using Quora, and they may also be using the platform to ask questions that are related to your brand or business. It’s a good opportunity for you to answer any questions or to clear out confusions about your business, brand, products, or services.
If you keep an eye out for your Quora presence and manage it timely, you’ll be able to improve your online reputation, as well as increase your authority and popularity. This will also increase your chances of being found by search engines. Maybe there’s also a chance for you to use Quora to answer some in-depth questions that your target audience is confused about. Take this opportunity to provide detailed answers that satisfy their needs, by adding in visuals or links that you think will be helpful for them.
There’s no denying that Quora has long-term potential for your business. In order for you to reap the maximum benefits, stay consistent in your interactions.
Is Quora Reliable?
Yes and no, Quora answers are as reliable as the person who is answering the question. It is important to check who they are, their history of answering questions before now, and if you can fact check their information through another credible source. This is especially essential if you are looking to Quora to answer a personal or critical question for you.
How to Use Quora to Make Money
Depending on if you are a business or individual there are two ways that you can make money using Quora. In order to do either one though it is important to build your social brand on the platform so that users can trust your answers. You can build this brand through posting answers on the platform. Every day 3,000–5,000 questions are asked and these questions need answers. If you have experience in a certain field you can answer questions and start to build your reputation. Once you have spend some time answering Quora questions you can then start to earn money with Quora.
Start Quora’s Partner Program. If you are an individual you can earn money through Quora’s partner program. With this program you earn money when you publish questions on their platform. Depending on how many pageviews your Quora questions get you earn money. More views = more money. Quora questions and answers earn them money through advertising so the more impressions on a page, the more advertising spend Quora gets.
Create a Business Profile. Having a Business profile on Quora means that potential and actual customers can ask you questions at any time on the platform. How can you earn money by having a Quora business profile? You can earn money on Quora this way as you are answering real questions that could be the difference between a customer spending money with you or your competitor. Not only this but Quora will show your business profile bio beside each question that you answer, giving you more brand exposure.
If you are a dropshipper you can earn money dropshipping on Quora through providing thorough information about how the products you sell can solve a user’s problem. Following Quora’s terms of service you can promote your products in a useful way to those on the platform sending traffic to your online store. You knows you could even get a few ideas for new products from the platform.
Tips for Answering Quora Questions:
When I market on Quora my strategy is always to comment early and take up as much space answering the question. That means, I check the Answer tab within a niche category first rather than my feed. Now when I say take up space I mean two things. First, I mean write out a comprehensive answer that spans a few paragraphs. Second, I add a visual component such as pictures to take up the space. The last thing I always do is add a link to a relevant article I’ve written where a person can learn more information about the topic. That way, I’ve added value first, I stand out second, and I drive traffic third.
You can always partner with someone to help each other out. There’s two ways you can do this. First, you can ask someone with a different IP address to post the question you want answered. This allows you to add a link to a piece of content you’ve just written in case no one is asking about the topic. Second, you can take turns upvoting each other’s content. While you could get a couple people within the same IP to upvote your content, if too many people do it it’ll likely get flagged.
Use Quora as a blog resource. Coming up with blog ideas after you’ve been running it for a few months or years is hard. You can check out Quora to see what people are asking about within your niche. This way your brand always has fresh content. However, you also see the common questions people within your niche ask. This will help you become more educated within your niche while better understanding the needs of your customers.
Include your brand name and link in your bio. You should disclose who you’re affiliated with to ensure transparency. If you’re always sharing links to the same brands but don’t list it in your bio, people will catch on. It’s better to be upfront about what you do than to hide it. Quora users will notice.
Answer questions people send you. Once you start answering Quora questions people within the category will start requesting your answer to their questions. If you don’t know the answer, you don’t have to respond. However, it’s always a great way to build relationships with Quora users by answering the questions they send you. You can even download the app and answer questions while you are on the go!
Answer questions that have high upvotes. The higher the level of engagement a question gets, the more likely you’re to get eyes on your answer. Keep in mind that it’s much more competitive too. So you’ll need to bring your A-game to deliver the best response possible on the platform.
Have a positive answer. One of the best things about Quora is that questions often rank high in search results. So your answer could show up in Google searches for years to come. If you publicly bash a competitor and forget about it, eventually they could see it. Stick to answering the question in a positive light. Don’t say anything you’d regret saying. Also, avoid using Anonymous to put down your competitors, it makes it obvious that that’s what you are.
Create a Quora page for your business. As you build authority within your niche, you may notice more people comparing your brand to others within Quora’s platform. By having a page on the account, you could be proactive about how you position your brand on Quora, respond to brand related questions and avoid the spread of misinformation about your brand.
Analyze your data. Which answers received upvotes? How many views did your answer get? Did you get shares? Pay attention to the patterns of your best content. Are they all from a popular category or are the answers more comprehensive? The more you dive into the data, the better understand how to grow your reach on the platform.
The more you put into the platform the more you’ll get out of it. If you’re constantly answering Quora questions multiple times a day, eventually you’ll move up in the ranks. While it can take a bit of time to build authority, you can become a ‘Most viewed writer’ within a category by consistently and regularly posting content on the platform. This will help your brand over the long-term as that means you’re more likely to get clicks on the content you share.
Resource on Quora Marketing:
Quora for Business is where Quora answers all of their common business questions. If you plan on running Quora ads, it’s a good resource to check out beforehand. Questions about brand safety to ad related questions have been answered by the brand.
How do I get more views on my answers on Quora? Is a thread on Quora where over 60 people have shared their personal experiences with getting views on the platform. You’ll find the strategies that actually work from people who’ve achieved results.