How to Sell and Advertise on Youtube
Learn how to advertise your shop on Youtube and start running your online dropshipping business with Oberlo today! It’s free!
If you’re looking to educate or entertain customers through video, you’ll want to advertise on YouTube. You’ll want to create a video under 3 minutes in length. But you’d need to pack some punch into your videos for a person to stay hooked that long. Mobile Strike and Dollar Shave Club have run successful YouTube ads in the past that you can use as inspiration.
You’ll want to advertise on YouTube in a way that’ll capture the attention of your ideal customer. You might do a product review video, a tutorial, or an educational video. You’ll want to optimize your headline for click through while still being honest in what type of value you’ll be presenting.
You can create two types of ads on YouTube: video discovery ads and in-stream ads. Video discovery ads show up in the YouTube search results. In-stream ads show up before a YouTube video begins. Video viewers can choose to skip the ad during in-stream videos. However, some ads play in the middle of a 10 minute or longer YouTube video which can’t be skipped. Store owners can also add a link back to their website on the ad in hopes of converting the viewer into a buyer.
Once you’ve created your video, you can upload it to YouTube to use it as an ad. You’ll want to set your daily budget and create a targeted audience. You can target customers based on age, location, interests and gender. The better you target your audience, the fewer skips your ad will receive. You’ll also want to set your minimum daily budget. Then, you’ll want to publish your YouTube ad.
Have you always wanted to sell on YouTube? It’s never been easier for store owners to promote their products on their own or on an influencers YouTube channel. There are three core ways to sell on YouTube: influencer marketing, buy ads and creating your own content.
Influencer marketing is highly popular on YouTube. There are YouTube channels with millions of subscribers that you can have your product promoted to. Since YouTube is a video marketing platform, having YouTubers use your product can be highly effective. For example, if you sell hair extensions, having an influencer showing how to style your hair or clip in your extensions can help educate your customers while exposing your brand to a new audience. The influencer would spend time creating a video with your product, get your feedback on your video, post it on their channel and add a link back to your website. You can use a tool like Upfluence to find YouTube influencers within your niche.
You can also buy ads on YouTube. You’ll need to create an attention grabbing video as your ad. Your video needs to be consistent with other videos within your niche. For example, if you sell hair extensions, your ad won’t be of you promoting your hair extensions but of you using your hair extensions in a short hair tutorial as content marketing works best for YouTube ads. Those who spend more on ads will get more exposure for their brands.
Those looking for the cost-effective option of YouTube marketing will find it in creating their own YouTube channel. When creating content you’ll want to incorporate your product into the video without making it’s presence a sales pitch. Focus on creating value-based content through tutorials, how to videos, vlogs or educational videos. You can show your product being used in the video to drive sales to the product. You can create videos in your home to make your brand appear more approachable. You’ll want to include a link back to your site or add an annotation to your video which links back to your product page.
YouTube videos can get a lot of comments and not all of them are positive. Some comments may be opposed to dropshipped products that can be found on AliExpress. However, certain products can be marketed easily on YouTube without the backlash. For example, hair extensions work well in hair tutorials and unicorn makeup brushes work well in makeup tutorials. Other popular examples include gaming glasses, fidget spinners, and fashionable clutches. Unboxing videos, especially if dropshipping, might not work very well as your branding likely won’t be on the box. Fortunately, Oberlo has countless products you can promote with video marketing in the form of tutorials, funny videos or vlogs.
Oberlo is a dropshipping app that allows you to find and sell thousands of products without ever having to buy any inventory upfront. Dropshipping is one of the best business models for new entrepreneurs as it allows a store owner to sell products without having to manufacture, package or ship out products. The supplier you work with does all that for you. You’ll never have to worry about boxes of unsold inventory sitting in your home as you only buy products when customers place an order regardless of how much they order. This keeps your business costs low by reducing the number of employees you’ll need and eliminating the need to buy unsold inventory.
Oberlo is the best dropshipping app on the market. The amazing tool has a number of features making it ideal for new entrepreneurs, students or those still working 9 to 5 jobs. Oberlo automates a range of features allowing you more time and freedom to market your business or pursue other projects. With one click product imports, you’ll be able to add product images and copy into your store easily. Don’t worry, you’re free to change descriptions, titles or images as you see fit. You’ll also benefit from one-click order processing. This saves you time by automatically sending the exact product details to the right supplier to ensure your customer receives their products. You’ll also be able to filter products with ePacket shipping (an affordable, fast delivery service), track shipments and sales, automate pricing changes and more.
Browse Oberlo for products and add them to your store with just a few clicks.
Congratulations – you’ve just sold your first product!
Place an order with the supplier for the product you just sold.
Your supplier will ship the product directly from their warehouse to your customer’s doorstep.