To optimize your ecommerce store for online shopping, you need to know how users view your store, which means understanding the most popular browsers consumers are using.
Google’s Chrome is the leading internet browser in the world with a global market share of 62.48 percent. In other words, more than six out of every ten people in the world use Chrome to browse the internet.
Apple’s Safari and Mozilla’s Firefox are the next two most used web browsers with market shares of 19.94 percent and 4.21 percent respectively. Even though they rank second and third, their popularity pales in comparison with that of Chrome. Their combined market shares make up less than half of Chrome’s.
Internet Browser Market Share by Platform
Zooming into the internet browser market shares on different platforms, we see that Chrome continues to dominate as the most popular browser on desktops and mobile phones, with 67.15 percent and 60.39 percent market shares respectively.
But Chrome’s market share for tablets tells a whole other story. While it continues to be among the two most popular browsers, Chrome falls into second place with 34.91 percent and Safari leads as the most used web browser with a 50.56 percent market share.
However, that may soon change as the latest figures show falling usage of Safari on tablets and a growing reliance on Chrome. In the one year period from April 2019 to April 2020, the internet browser market share of Safari for tablets fell by 21.15 percent. Meanwhile, Chrome’s market share grew by 46.93 percent.
Most Popular Browsers in the United States
The market shares of the most popular browsers also vary according to region. For instance, Chrome and Safari continue to be the two most used web browsers in the US, but the gap separating them is significantly smaller than on a global scale.
Chrome’s internet browser market share in the US is 45.2 percent with Safari in a close second at 39.29 percent – a difference of just 5.81 percentage points.
This is followed by Firefox at 3.91 percent, Edge Legacy at 3.7 percent, Internet Explorer at 2.49 percent, and Samsung Internet at 2.45 percent to round out the five most popular browsers in the US.