Listed among consumers’ favorite social media platforms, Twitter is undoubtedly one channel businesses should be marketing on. The latest Twitter statistics also show that there are nearly 230 million daily active users (and growing), making the micro-blogging site a great platform for brands to increase their reach. 

But how much effort you should dedicate to Twitter will depend on your target market and, more importantly, consumers’ Twitter usage by country.

Start selling online now with Shopify

Start your free trial

Twitter user demographics 2022: by country

According to a recent survey studying the number of Twitter users by country, the United States is home to the most users, with at least 83.4 million there. Incidentally, Twitter is also one of the fastest-growing social media platforms in the US

This is followed by Japan, with 60.7 million Twitter users. Together, there are over 144 million people in the US and Japan using Twitter on a regular basis.

India ranks next, in third place. There are 24.8 million Twitter users in India, a relatively small amount considering its population of 1.4 billion. The data on Twitter usage by country shows that Twitter’s reach in India is pretty insignificant. Its potential advertising reach is just 1.7% of the total population. In comparison, its reach in the US is 24.6%—around one out of every four people. In Japan, it’s a whopping 48.9%—nearly half of the population.

Fourth on the list ranking the number of Twitter users by country is Indonesia, where there are 21.2 million Twitter users. Brazil rounds out the top five, with 20.6 million users. 

Here are countries with the sixth- to 10th-largest number of Twitter users:

  1. United Kingdom: 19.8 million
  2. Turkey: 18 million
  3. Mexico: 15.6 million
  4. Saudi Arabia: 14.6 million
  5. Thailand: 12.9 million

Of these 10 countries, six are located in Asia. The remaining four are in North America, South America, and Europe. 

Twitter user demographics 2022: by region

Given the vast population of Twitter users in the US, it should come as no surprise that North America is the region with the biggest number of Twitter users. There are 92.1 million Twitter users there. 

East Asia and Southeast Asia follow, with 81.6 million and 57.6 million Twitter users, respectively. 

Start selling online now with Shopify

Start your free trial

Want to learn more?